Casino attributen
Marketing to the next generation of casino patrons
Alberghetti, A., and P. Collins. 2015. A passion for gambling: A generation-specific conceptual analysis and review of gambling among older adults in Canada. Journal of Gambling Studies 31: 343–358.
Article Google Scholar
Alkire, L., G. E. O'Connor, S. Myrden, and S. Köcher. 2020. Patient experience in the digital age: An investigation into the effect of generational cohorts. Journal of Retailing and Consumer Services 57
Allison, W. 2017. Security & surveillance: Running the RNG risk. https://ggbmagazine.com/article/security-surveillance-running-the-rng-risk/
American Gaming Association. AGA. (2018). State of the states: The AGA survey of casino entertainment.www.americangaming.org Accessed 12 June 2019.
Bijmolt, T., M. Dorotic, and P. Verhoef. 2010. Loyalty programs: Generalizations on their adoption, effectiveness and design. Foundation and Trends in Marketing 5 (4): 197–258.
Article Google Scholar
Bokunewicz, J., and R. Pandit. 2016. Millennial entertainment preferences study final report – July 2016. Galloway, NJ: Lloyd D. Levenson Institute of Gaming, Hospitality & Tourism.
Caplan, E. 2005. Brand loyalty. Dealerscope 20 (May): 60.
Google Scholar
Census. 2020. Age and sex tables. https://www.census.gov/topics/pop-ulation/age-and-sex/data/tables.html
Chaney, D., M. Touzani, and K.B. Silmane. 2017. Marketing to the (new) generations: Summary and perspectives. Journal of Strategic Marketing 25 (3): 179–189.
Article Google Scholar
Debevec, K., C.D. Schewe, T.J. Madden, and W.D. Diamond. 2013. Are millennials splintering into a new generational cohort? Maybe! Journal of Consumer Behaviour 21: 20–31.
Article Google Scholar
Dick, S.D. 2019. Generational similarities in work values of generations X, Y and Z. Journal of Human Resource Management 22: 10–27.
Google Scholar
Dictionary.com. 2021. Zoomer. https://www.dictionary.com/e/slang/zoomer/
Eisen-Hecht, J. I.,R. A. Kramer, and J. Huber. 2004. A hierarchical Bayes approach to modeling choice data: A study of wetland restoration programs. 2004 Annual Meeting of the American Agricultural Economics Association, Denver, CO, United States.
Freeman, L. 1996. Trendy sport-utility Fords across generation gap. Advertising Age 67(14).
Feldberg, S. 2016. In pursuit of a winning strategy: Getting millennials to gamble.www.travelweekly.com/Travel-News/Hotel-News/In-pursuit-of-a-winning-strategy-Getting-millennialsto-gamble/?cid=eltrdb
Hurdle-Bradford, R. 2012. Young players: The future is now. http://ggbmagazine.com/issue/vol-11-no-7-july-2012/article/young-playes-the-future-is-no
Jeon, S.M., and S.S. Hyun. 2013. Examining the influence of casino attributes on baby boomers’ satisfaction and loyalty in the casino industry. Current Issues in Tourism 16 (4): 343–368.
Article Google Scholar
Johnson, G. 2016. The myth of the millennial. www.pechanga.net/conte-nt/genejohnson-myth-millennial
Jonck, P., F. Van der Walt, and N. C. Sobayeni. 2017. A generational perspective on work values in a South African sample. SA Journal of Industrial Psychology 43
Kim, J.H., and K.H. Kang. 2018. The effect of promotion on gaming revenue: A study of the U.S. casino industry. Tourism Management 65: 317–326.
Article Google Scholar
Kruschke, J. K., and W. Vanpaemel. 2015. Bayesian estimation in hierarchical models. In J. R. Busemeyer, Z. Wang, J. T. Townsend, & and A. Eidels. (eds), The Oxford handbook of computational and mathematical psychology (pp. 279–299). Oxford, England: Oxford University Press.
Las Vegas Convention and Visitors Authority (LVCVA). 2018. Las Vegas visitor profile 2018. www.lvcva.com/includes/content/images/media/docs/2018-Las_Vegas_Visitor_Profile.pdf
Legg, M.P., and M. Hancer. 2020. How patrons value promotional offers: A conjoint study. Tourism Economics 26 (4): 640–657.
Article Google Scholar
Li, X., X.R. Li, and S. Hudson. 2013. The application of generational theory to tourism consumer behavior: An American perspective. Tourism Management 37: 147–164.
Article Google Scholar
Lissitsa, S., and O. Kol. 2016. Generation X vs. Generation Y: A decade of online shopping. Journal of Retailing and Consumer Services 31: 304–312.
Article Google Scholar
Loroz, P.S., and J.G. Helgeson. 2013. Boomer and their babies: An exploratory study comparing psychological profiles and advertising appeal effectiveness across two generations. Journal of Marketing Theory and Practice 21 (3): 289–306.
Article Google Scholar
Lovat, O. 2016. Elvis Who? Understanding, attracting and retaining the next generation of Las Vegas customers. UNLV Center for Gaming Research – Occasional Paper Series 35, 1–19.
Lucas, A.F., and J.T. Bowen. 2002. Measuring the effectiveness of casino promotions. International Journal of Hospitality Management 21 (2): 189–202.
Article Google Scholar
Lucas, A.F., and P. Brewer. 2001. Managing the slot operations of a hotel casino in the Las Vegas locals’ market. Journal of Hospitality and Tourism Research 25 (3): 289–301.
Article Google Scholar
Lucas, A.F., W.T. Dunn, and A.K. Singh. 2005. Estimating the short-term effect of free-play offers in a Las Vegas hotel casino. Journal of Travel and Tourism Marketing 18 (2): 53–68.
Article Google Scholar
Lucas, A.F., and J. Nemati. 2020. Free-play impact by customer segment. International Journal of Hospitality Management 84: 1–9.
Article Google Scholar
Lucas, A.F., and J. Santos. 2003. Measuring the effect of casino-operated restaurant volume on slot machine business volume: An exploratory study. Journal of Hospitality and Tourism Research 27 (1): 101–117.
Article Google Scholar
Lucas, A.F., and K. Spilde. 2017. Estimating the effect of casino loyalty program offers on slot machine play. Cornell Hospitality Quarterly 58 (3): 263–271.
Article Google Scholar
Machus, R. 2016, August. Changing the game: Evolving casino marketing strategies to include millennials. http://marketingblog.andersondd.com/blog/direct-mail-marketing/changing-game-evolving-casino-marketing-strategies-include-millennials
McGowan, R., and T. Brown. 2009. Revenue generation at casino resorts: The use of “comp”-based promotions. Gaming Law Review and Economics 13 (5): 363–385.
Article Google Scholar
Merriam-Webster. 2021. Words we’re watching: ‘Zoomer’. https://www.merriam-webster.com/words-at-play/words-were-watching-zoomer-gen-z
Nathan, B. 2017, March. Move over baby boomers: Casinos are now catering more and more to millennials. https://www.playnj.com/news/casinos-adjust-product-amenity-mix-for-millennials/5033
O’Brien, L., and C. Jones. 1995. Do rewards really create loyalty. Harvard Business Review 73: 75–82.
Google Scholar
Ordun, G. 2015. Millennial (Gen Y) consumer behavior, their shopping preferences and perceptual maps associated with brand loyalty. Canadian Social Science 11 (4): 40–55.
Google Scholar
Ozkan, M., and B. Solmaz. 2017. Generation Z – the global market’s new consumers – and their consumption habits: Generation Z consumption scale. European Journal of Multidisciplinary Studies 2 (5): 150–157.
Article Google Scholar
Parment, A. 2013. Generation Y vs. baby boomers: Shopping behavior, buyer involvement and implications for retailing. Journal of Retailing and Consumer Services 20: 189–199.
Article Google Scholar
Pendergast, D. 2009. Generational theory and home economics: Future proofing the profession. Family and Consumer Sciences Research Journal 37 (4): 504–522.
Article Google Scholar
Phillips, W., and S.C. Jang. 2012. Exploring seniors’ casino gaming intention. Journal of Hospitality & Tourism Research 36 (3): 312–334.
Article Google Scholar
Priporas, C.V., N. Stylos, and A.K. Fotiadis. 2017. Generation Z consumers’ expectations of interactions in smart retailing: A future agenda. Computers in Human Behavior 77: 374–381.
Article Google Scholar
Rahulan, M., O. Troynikov, C. Watson, M. Janta, and V. Senner. 2015. Consumer behavior of generational cohorts for compression sportswear. Journal of Fashion Marketing and Management. 19 (1): 87–104.
Article Google Scholar
Reisenwitz, T.H., and R. Iyer. 2009. Differences in generation X and generation Y: Implications for the organization and marketers. Marketing Management Journal 19 (2): 91–103.
Google Scholar
Rentz, J.O., and F.D. Reynolds. 1991. Forecasting the effects of an aging population on product consumption: An age-period-cohort framework. Journal of Marketing Research 28: 355–360.
Article Google Scholar
Repetti, T. 2013. The finance and marketing dilemma: Do promotional allowances actually increase revenue and profits for Atlantic City casinos? UNLV Gaming Research and Review Journal 17 (1): 1–12.
Google Scholar
Schewe, C.D., and S.M. Noble. 2000. Market segmentation by cohorts: The value and validity of cohorts in America and abroad. Journal of Marketing Management 16 (3): 129–142.
Article Google Scholar
Stark, E., and S. Farner. 2015, Winter. Intergenerational warfare in the U.S. workplace, or nothing more than growing pains? Advanced Management Journal 80: 4–11.
Google Scholar
Suh, E. 2011. Examining the indirect impact of showroom entertainment on hourly slot gaming volume: The case of a Las Vegas hotel-casino. International Journal of Hospitality Management 30 (3): 522–529.
Article Google Scholar
Suh, E.J. 2012. Estimating the impact of free-play coupon value on players’ slot gaming volumes. Cornell Hospitality Quarterly 53 (2): 134–143.
Article Google Scholar
Suh, E., M. Alhery, B. Abarbanel, and A. McKenna. 2017. Examining millennials’ online gambling behavior: A comparison of generational differences. Journal of Hospitality and Tourism Technology 8 (3): 314–336.
Article Google Scholar
Suh, E., and A.F. Lucas. 2011. Estimating the impact of showroom entertainment on the gaming volumes of Las Vegas hotel-casinos. International Journal of Hospitality Management 30 (1): 103–111.
Article Google Scholar
Suh, E., and S. Tanford. 2012. The impact of paid versus complimentary showroom entertainment on gaming volumes. Journal of Hospitality Marketing & Management 21: 374–394.
Article Google Scholar
Suh, E.J., S. Tanford, and A. Singh. 2012. The indirect gaming contributions of cash and comped casino dining: Does providing complimentary meals pay off at the slots? International Journal of Hospitality Management 31 (4): 1303–1310.
Article Google Scholar
Tang, N., Y. Wang, and K. Zhang. 2017. Value of Chinese generation cohorts: Do they matter in the workplace? Organizational Behavior and Human Decision Processes 143: 8–22.
Article Google Scholar
Williams, G. 2005. Using Multi-Generational marketing to target donors. Nonprofit World 23 (5): 8–13.
Google Scholar
Williams, K.C., and R.A. Page. 2011. Marketing to the generations. Journal of Behavioral Studies in Business 3 (3): 1–17.
Google Scholar
Zakaria I., B. Rahman, and A. Othman. 2014. The relationship between loyalty program, customer satisfaction and customer loyalty in retail industry: A case study. Procedia – Social and Behavioral Sciences 129: 23–30.
3351 | 3352 | 3353 | 3354 | 3355 | 3356 | 3357 | 3358 | 3359 | 3360