Casino history

For the white suburbanites who flocked to the Las Vegas Strip it may have come as a surprise that architects and executives had designed and produced the exciting chaos they encountered, after checking into their casino-hotels. The history of Las Vegas casinos can be divided into three phases: during the first, in the early postwar years between and , the gambling houses transformed from traditional Western-themed hotels into luxurious casinos, built to introduce visitors to a new consumption experience. The second stage, between and , saw the rise of famous casinos such as the Desert Inn (D.I.) and the Sands. These casinos elaborated on their appeal to the middle classes, especially in the entertainment department. They also exhibited a new sophistication in their architecture, diffusing gambling throughout their structures, connecting it to all activities within them. During the third stage, between and , the Strip shifted into “corporate Las Vegas,” a development that culminated in the city’s current image. New, themed casinos were built that changed how gambling felt to customers, even if they still preserved the casino’s basic spatial organization and business model in the face of a radical restructuring of the industry and its role in the American economy and society. Though the three phases were distinct, it is important to note that the change was evolutionary and gradual, rather than sudden and revolutionary. 

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Authors and Affiliations

1. Philipps University Marburg, Marburg, Germany

   Paul Franke

© The Author(s), under exclusive license to Springer Nature Switzerland AG