Owner of stake casino

Australian businessman

Edward Craven (born ) is an Australian businessman and billionaire who co-founded the online casino thisisnl.nl and live-streaming platform Kick.^[1][2][3]

Career[edit]

thisisnl.nl[edit]

After experimenting with virtual gambling in RuneScape, Craven and business partner Bijan Tehran, a friend he had met whilst playing RuneScape, established Primedice, a cryptocurrency-based online dice game in ^[4][5]

Three years later, he again teamed up with Tehrani to launch Easygo, a company specializing in online casino games.^[6]

In , thisisnl.nl made its debut, operated by Medium Rare NV and licensed in Curaçao. The company maintains global offices in Serbia, Australia, and Cyprus. It became one of the world's largest gambling companies due to its user-friendly interface, innovative betting options, the integration of cryptocurrency transactions and collaborations with celebrities.^[7]

thisisnl.nl expanded to the UK in December through a partnership with TGP Europe. It serves as the main shirt sponsor for Everton FC and Watford FC, and also backs the Alfa Romeo Formula One team.^[8][9]

From , Canadian musician Drake collaborates with thisisnl.nl as their ambassador, earning a $ million annual endorsement. This partnership, known as "The Drake Effect," boosts awareness for thisisnl.nl, with Drake actively promoting the online casino through social media.^[10][11]

Kick[edit]

Launched in by Craven and his business partner, Bijan Tehrani, Kick as a competitor to Amazon's Twitch. Kick, an online live-streaming platform, was launched in Melbourne in by Craven and his business partner, Bijan Tehrani.^[12] The platform provides an alternative to the popular streaming service Twitch, as it provides a % split of revenues to content creators.^[13]

According to the Australian Financial Review, Kick, under the management of Craven, has increased its visibility and appeal through sponsorships with well-known organizations, including the Alfa Romeo F1 Team and Everton Football Club. These sponsorships reflect Craven’s strategic efforts to establish a prominent presence for Kick in the live-streaming industry.^[14]

In January , Kick and Stake became the title sponsors of the Sauber F1 team^[15] for the and seasons ahead of Audi taking control of the team in ^[16]

Charity[edit]

In , Craven announced a donation of $10 million to GiveWell, a charity focused on identifying and funding the most effective charitable causes globally.^[17]

Personal life[edit]

Craven is an active gamer who also livestreams on Kick. He has previously streamed with the likes of Drake who is a thisisnl.nl ambassador.^[18]

In October , Craven debuted on Australia's Young Rich List^[19] and in March was included in the Richest issued by The Australian,^[20] with a reported net worth of $ billion.^[21]

Craven resides in Melbourne where in he reportedly purchased the most expensive property in Toorak, Victoria.^[22]

References[edit]