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Online Casino

PartyCasino is an online casino first launched in 1997 under the name Starluck Casino before relaunching again in 2006 as a fully integrated platform.^[1] The casino offers over 500 games ranging from casino classics like Blackjack and Roulette to a wide variety of online slots.

Following the 2011 merger of Party Gaming PLC and bwin Interactive Entertainment AG, PartyCasino became one of Gaming VC Holdings PLC’s (GVC) leading casino brands.^[2] The company has four main product verticals, sports, casino, poker and bingo, as well as other core brands such as, CasinoClub, Betboo, Sportingbet, Bwin, partypoker, Foxy Bingo and Gioco Digitale.^[3]

History[edit]

PartyCasino was originally launched as Starluck Casino by Ruth Parasol under iGlobal Media PartyCasino, it went on to become one of the first successful online casinos.^[4] Its initial success prompted the launch of PartyPoker (2001) and PartyBingo (2003), by 2005 PartyGaming was listed on the London Stock Exchange market valued at £4.64 billion enough to earn itself a spot on the FTSE100 Index.^[5]

In 2011, bwin Interactive Entertainment and PartyGaming completed their merger,^[6] creating the world’s largest listed online gaming company.^[7]

On the 1st of February 2016 GVC acquired bwin.party digital entertainment plc,^[8] the group is headquartered in the Isle of Man and has licenses in Austria, Belgium, Bulgaria, France, Italy, Denmark, Germany (Schleswig-Holstein), Spain, Malta, Denmark, UK, South Africa, and the Dutch Caribbean.^[9]

In June 2017, PartyCasino relaunched to players with an all-new look and feel.^[10] The updated design – which was the result of an ongoing collaboration between PartyCasino employees and Leeds-based advertising agency, Home – did away with the site’s previous cartoon style in favour of a more sophisticated approach, with photo-realistic imagery and lens flare lighting effects featuring prominently. As part of the rebrand, the PartyCasino logo was also updated – with the previously used lowercase font and dice graphic being ditched in favour of a more contemporary two-colour design.

In 2021, McLaren Racing announced a new multi-year partnership with Entain brands, PartyCasino and PartyPoker.^[11] The partnership was officially launched at the 2021 Monaco Grand Prix on May 23.^[12]

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