Betsson casino login

Unlike many other online gaming sites, Betsson has an unprecedentedly rich history dating back to However, the name of the company has not always been Betsson AB, but it was initially founded under the name AB Restaurang Rouletter and then got the name Cherry AB

The actual Betsson Group was only formed when the company acquired the gaming site thisisnl.nl As you may already realize, the founders of this popular gaming site are not behind the group. This may sound a little confusing, but thanks to the timeline below, which outlines important milestones in the company’s history, you’ll soon understand how everything went right.

: Bill Lindwall and Rolf Lundström establish a company called AB Restaurang Rouletter. It runs gaming operations in southern and central Sweden.

: The company expands to cover the entire country after the company enters into a partnership with AB Roulette Konsult & Spelautomater.

: The company changes its name to Cherry AB, which uses a well-known cherry symbol.

: A new law allows slot machines in restaurants. Cherry is rapidly expanding and is rapidly capturing more than 55 percent of the slot machine market for itself.

: An agreement with game manufacturer Atar expands the market for Cherry&#;s products throughout Scandinavia and the United Kingdom.

: A new law banning slot machines enters into force in Sweden. Cherry’s core business is gone and the company is forced to undergo extensive restructuring.

: The foundation of the group is formed when Cherry acquires a number of former Swedish gaming companies.

: Casino operations are now operating in several Eastern European countries.

: The unrest in Eastern Europe leads to heavy losses for Cherry. The company decides to focus on gaming operations in Sweden (which became legal again in ) and on cruise ships in the Scandinavian region.  

: The company is listed on the stock exchange shortly after adding the wheel of fortune to its range of games. In November of the same year, the Swedish Parliament passed a decision banning the wheel of fortune in question.

: Bill Lindwall&#;s son, Pontus Lindwall, is appointed CEO of Cherry AB. The company also acquires 35% of the shares in the Swedish game manufacturer NetEnt.  

: Additional shares in NetEnt are acquired.

: Pontus resigns as Cherry&#;s CEO and takes over as NetEnt&#;s CEO. In the same year, three Swedish men, Fredrik Sidfalk, Anders Holmgren and Henrik Bergquist, set up the Betsson gaming site.

: Pontus returns to Cherry&#;s CEO, and NetEnt sells its first casino platform to Expekt. Betsson is published and introduced to English and Swedish players through thisisnl.nl and thisisnl.nl Only betting is available.

: Cherry buys shares on the Betsson gaming site, and NetEnt sells its platform to several different online casinos. The Betsson casino section will also open its doors with 20 new games.

: Betsson breaks through commercially and begins strong growth after launching its site in several countries confirmed by online poker.

: Cherry buys the rest from thisisnl.nl, whose poker side is growing strongly. A decision will also be made to divide the company into three parts: Cherry AB, Betsson AB and NetEnt AB.

This is where the current history of the Betsson Group we know today begins. In the coming years, it will open and purchase a large number of gaming sites and obtain gaming licenses from many different European countries.